Tuesday, January 23, 2007

Fun, new (marketing) tool

Imagini developed this test to help marketers understand how consumers will behave on websites. The thought is that people will fit into specific consumer categories based on which pictures they choose to describe their favorite art, vacation, adventure, etc. I think it did pretty well categorizing me as an Easy Rider, Escape Artist, New Wave Puritan, Touchy Feely type. What do you think?

If you want to do it yourself, click on the "Get your own Visual DNA" below - but beware - the marketers are watching . . .

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